IT’S ALL ABOUT GROWTH
TWF has a simple and singular mission:
Transform marketing capabilities to deliver maximum levels of profitable growth.
B2B marketing teams used to be the group that managed the trade shows and printed product brochures. Their “product” was stuff like collateral. Today their “product” needs to be large numbers of high quality leads that convert to opportunities, and ultimately orders.
SUCCESS STORY
Led a 20 strong team to develop and implement a global Midwest based life science company’s first ever digital marketing strategy and campaign calendar. The impact resulted in the companies President awarding the plan the “President’s Kaizen” - the single initiative responsible for the most significant new incremental growth that year
THE TWF METHOD
Maximizing the revenue and growth driving potential of a marketing function involves building a capability.
The capability has four pillars.
Each pillar has a number of critical components.
Each company must have a solid understanding of their current state and gaps and build a plan that focuses on the critical few higher impact components, as well as a 3-5 year roadmap towards a future ideal state.
Not so hard to get right…but very easy to get wrong.